“All businesses have the potential to connect with real purpose.”

Jane Stacey, Managing Director !DEACAKE

Sharing your why, what you stand for and why your business exists helps connect you to the people who value you the most.

When you’re clear on your why you’ll want to get your message out into the world.

You’ll communicate with clarity and purpose because you know what your business is about and how you’re going to make a difference.

Deciding what to do becomes easy, you’ll take the right risks, overcome day to day obstacles and you’ll sell with passion.

Your business has been growing…but not as quickly as you’d hoped.

Maybe you could spend some more money on Marketing?

Perhaps reduce your prices?

These don’t feel like the right thing to do, but your stuck…

business woman

At its simplest level branding is the ‘promise of an experience’. Your idea needs to clearly communicate what that experience will be, how it will look, what it will feel like.

As a promise, that experience needs to be consistent, concise and totally deliverable. Like any promise you make, you need to know who you have made that commitment to, and exactly how much they value your contribution.

IDEACAKE can communicate the value that you have to offer.

Helping the right people find meaning and connection with your idea, whether it’s a product or a service, is how you will build trust and how you will grow.


IDEACAKE will help you connect to your why and identify the right people for your product.

Together we’ll use simplicity and structure bringing your story to life, ensuring that it connects you and makes you stand out.

Why? Because finding your Why is time well spent and money saved.

Getting your great ideas to the people who need them.